Cantree, or a fabulous tree, on which preserved vegetables and fruit grow, creates a specific approach to the preserved products niche.

Embodying European laconism, the brand does not lack for soul and offers the consumer every aspect of its product with special love and a slight carelessness of the natural environment.

The basis for its brand awareness on the shelf is a number of outline touches symbolizing the tree in conjunction with the surrounding contrasting background, which occupies exactly half of the can.

Each product line says only the most important thing about itself, “Yeah, I’m really tasty,” without any excessive detail or explanation.

Cantree olives in a natural environment.